Exciting News!
CRONZ + Ascend
We are thrilled to share some exciting news with you! CRONZ has recently acquired Ascend, a renowned rug brand specialising in supplying beautiful New Zealand merino wool rugs to the US market, and we couldn't wait to let you in on the details.
What makes the acquisition particularly remarkable is our established history with Ascend. In the early years of its existence, CRONZ served as a contract manufacturer for Ascend’s rugs. Hence this feels like coming full circle. :)
We feel that the collaboration between CRONZ and Ascend is a true win-win scenario. For CRONZ, this new venture adds an exceptional collection of merino wool rug options, enriching our product range and reflecting our commitment to providing you with the finest products. On the other side, Ascend benefits from CRONZ's refined manufacturing processes, which elevate the brand's already outstanding products.
Selection of Ascend’s merino rug samples. 1. Bambino - NZ merino wool & bamboo; 2. Mistral - 100% NZ merino wool; 3. Bambino III - NZ merino wool & bamboo; 4. Merpaca - NZ merino wool & alpaca.
What makes Ascend’s merino wool rugs so exceptional? Let us tell you:
1. Luxurious Quality: Merino wool is known for its exceptional softness, durability, and natural insulating properties. Each Ascend rug is a testament to the brand's dedication to using only the finest materials, ensuring your space is adorned with nothing but the best.
2. Sustainable Elegance: At CRONZ, we take environmental responsibility seriously. Ascend shares our values, utilizing eco-friendly processes and supporting sustainable practices in every step of rug creation. You can enjoy the epitome of luxury while also contributing to a greener planet.
3. Timeless Designs: Ascend’s rug designs are inspired by the breathtaking landscapes of New Zealand, combining modern aesthetics with classic motifs. These rugs are not mere floor coverings; they are intricate pieces of art that will infuse your home with beauty and charm.
4. Crafted for Comfort: Whether you're curling up with a book or hosting a gathering, Ascend's NZ Merino wool rugs provide a plush, inviting surface that adds an extra layer of coziness to your space.
New Zealand Merino Wool
New Zealand wool is highly regarded for its exceptional quality, luxurious feel, and a range of unique properties.
That is because NZ merino is not just any wool. It's derived from sheep that roam the stunning landscapes of New Zealand, feeding on natural grass and breathing the purest of airs. This creates a wool fiber that is incredibly soft, durable, and versatile. It's no wonder that the finest rugs and carpets are made of this golden fleece.
What’s next
Over the next few months, you'll witness the integration of Ascend rugs into the CRONZ family. With this integration, CRONZ is poised to expand its presence in the US market as well as to bring Ascend's exceptional products to your doorstep.
All the beloved Ascend rugs will still be supplied under their original branding as we respect the brand’s legacy and understand that change should complement, not replace!
Stay tuned for updates on the launch of Ascend’s new website and full rug collection. In the meantime, feel free to get in touch with us to enquire about Ascend’s NZ merino rug range.
Thank you for being a part of our journey. We look forward to continuing to enhance your living spaces with the finest rugs from CRONZ and Ascend.